What we do

Our focus is on strategic brand development.

We work to identify the stories which will help people give their offer the best chance of being heard, and acted upon. And then we do all we can, working together with our clients, to help ensure these stories are told well.
City branding is particularly interesting for us, because of the multi-faceted nature of both the challenge and the stakeholder landscape.

We have recently worked with Plymouth and Exeter. More detail can be accessed via the links below.

Place branding project for Plymouth. “Britain’s Ocean City” builds on iconic location & heritage.

Our guiding principles

For us, clarity is key. All our experience has taught us that complex stories must be told simply.

We prioritise listening to the many and varied audiences with a stake in the project. They will have a deep understanding of both the brand, and the environment in which it will have to operate.

We take the learning process very seriously. It’s not the place to cut corners.

Once we have the proposition and core narrative established, we ensure that all the messaging is absolutely integrated. Wherever and however it appears.

Every project is different. But we have evolved tried and tested processes which work across the board. And we will work closely with your team, complementing it with whichever specialist skills are needed.

“Exeter Live Better” celebrates the city’s unique attitude and commitment to doing things better.

Who we are

Penny Bagnall-Smith and Peter Jones have both spent their careers in top London advertising agencies.
Working on leading clients, such as Barclaycard, NatWest, the UK Drink-Drive campaign, the Guardian, Christie’s, Meat & Livestock Commission, Sport England.

Smith https://www.linkedin.com/in/penny-bagnall-smith-24915599/
Jones https://www.linkedin.com/in/peter-jones-4735068/

Smith https://www.linkedin.com/in/penny-bagnall-smith-24915599/
Jones https://www.linkedin.com/in/peter-jones-4735068/

Examples of our work

Read more about placemaking for Plymouth at http://web.plymouth.gov.uk/britainsoceancity

Read more about developing a city brand positioning for Exeter at http://exeterlivebetter.com/city

Get in touch


07770 650 219


07740 477 559